An interesting story recently in the NY Times Business section about publishers branching out into creating ad materials for clients, in essence having in-house ad agencies. They're creating ads for their own specific and unique publications. The article focuses mainly on Conde Nast Media Group (publisher of Vogue, Wired, and The New Yorker, among others), though many other publishers big and small are making in-roads in regards to ad creation. All in all, it makes good sense though traditional ad agencies probably aren't too keen on the idea...
http://www.nytimes.com/2007/06/04/business/media/04adcol.html?_r=1&oref=slogin
1 comment:
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