This is the question recently posed by The Wall Street Journal.
From the story by Lev Grossman...
A good story is a dirty secret that we all share. It's what makes guilty pleasures so pleasurable, but it's also what makes them so guilty. A juicy tale reeks of crass commercialism and cheap thrills. We crave such entertainments, but we despise them. Plot makes perverts of us all.
It's not easy to put your finger on what exactly is so disgraceful about our attachment to storyline. Sure, it's something to do with high and low and genres and the canon and such. But what exactly? Part of the problem is that to find the reason you have to dig down a ways, down into the murky history of the novel. There was once a reason for turning away from plot, but that rationale has outlived its usefulness. If there's a key to what the 21st-century novel is going to look like, this is it: the ongoing exoneration and rehabilitation of plot.
Where did this conspiracy come from in the first place—the plot against plot? I blame the Modernists.
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