That's the question recently asked by Wired.
From the piece...
The overlap between the professional and fan literary communities is one of those uncomfortable secrets no one denies, but few discuss. Fan fiction is mostly published pseudonymously, and the stigma surrounding it often causes writers to keep their professional and fan identities carefully compartmentalized.
Literary publishing’s uneasy relationship with fan fiction has been complicated by the realization that fandom is a huge potential market—one stocked with both prolific authors and enthusiastic readers. But tapping that market is a dilemma few publishers seem quite prepared to engage.
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