A rant, but headline writers, stop being lazy! "Why ____ Matters" has been done!
Take, for instance...
Why Austrian Economics Matters
Why Barack Obama Matters
Why Britney Spears Matters
Why Buffy - The Vampire Slayer Matters
Why Dairy Farming Matters
Why Data Binding Matters
Why Dodos Matters
Why Édouard Manet Matters
Why Ernest Hemingway Matters
Why Evolution Matters
Why Fantasy Football Matters
Why Fiber Matters
Why Global Warming Matters
Why Haditha Matters
Why Jesus Matters
Why John Milton Matters
Why Pete Doherty Matters
Why Poetry Matters
Why Poker Etiquette Matters
Why Turkey Matters
Why Wheat Matters
We get it. EVERYTHING MATTERS! Hell, even antimatter matters.
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