CBC News is reporting that comic book legend Stan Lee is to create National Hockey League superheroes.
From the piece...
The idea is to attract a new generation of tweens to the world of hockey by rolling out stories involving the Guardian characters.
The NHL plans to reach boys aged nine to 14 with a website offering games involving the Guardians that will go live on Friday. A comic book could come by February, followed by a line of merchandise and video games.
The characters will be become familiar to hockey watchers, appearing in broadcasts and in animated sequences throughout the hockey season.
"I've always believed that every great plan starts with a great story," Lee said in a statement Thursday. "In the creation of GME and its unique and unprecedented relationship with the NHL, I truly believe we have the perfect combination from which to launch 30 new superheroes and excite young fans around the globe."
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