The Casual Optimist interviews book cover designer Jason Gabbert.
From the piece...
Could you describe your design process?
I think my process is more like a choose your own adventure book than a guide. But, broadly speaking, I like to gather as much information as possible on what I am designing, then I try and think of the simplest and most striking way to communicate the content’s key idea or ideas. After that I start doing random things (image searching, font searching, looking at different inspirations, etc…) hoping I’ll find a good way to showcase that key idea.
What are your favourite books to work on?
That’s a hard one. Off the top of my head, my favorite books are probably the more academic. Books with deep content that is just begging to be simplified to a cover.
What are the most challenging?
The most challenging books for me are often those that have been written a hundred different ways by a hundred different authors (though I am sure authors have their reasons for reintroducing these ideas). It is very difficult to keep coming up with new solutions for old ideas… but in the end, we are problem solvers… and avoiding cliché is one of the greatest challenges of all.
No comments:
Post a Comment