Saturday, April 02, 2011

Millennials and the Role of Newspapers


Take heart, newspaper publishers. Your papers are still being read some.

From a piece in the National Journal...

Reports of the demise of newspapers may be greatly exaggerated.

According to a new Harvard study, the denizens of the digital age -- 18-to-29-year-olds -- would prefer to get most of their political news about the next presidential campaign from -- believe it or not -- major national newspapers.

In the survey from the Harvard University Institute of Politics, 49 percent of respondents in that age group said national newspapers were their preferred source of political news, outranking friends’ Facebook pages (35 percent), official Facebook pages (29 percent), and partisan blogs (22 percent). Mobile alerts scored 19 percent, while friends’ Twitter feeds and official Twitter feeds garnered 17 and 16 percent, respectively.

Among college students, the interest in newspapers was even higher, hitting 60 percent.

To be sure, the poll does not differentiate between the dead-tree product and newspaper websites, which allows respondents to aggregate both under the “national newspapers” rubric.

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