The One Book Bookstore.

There's a store in New York that is selling a book. That's it, just the one.

From a piece in the New York Times...

At first glance, it looks like a charming independent bookstore, a West Village gem with a window display featuring artful stacks of gleaming hardcovers.

But, wait a minute. Is that one book? Like, many, many copies of the same book?

Selection isn’t the strong suit of Ed’s Martian Book, on Hudson Street, where you can’t buy “Water for Elephants” or anything by Mary Higgins Clark, but 3,000 or so copies of “Martian Summer: Robot Arms, Cowboy Spacemen, and My 90 Days With the Phoenix Mars Mission” (Pegasus, 2011), by a 32-year-old Brooklyn author named Andrew Kessler, are available for $27.95 each.

The book is Mr. Kessler’s account of NASA’s 2008 Phoenix Mars Lander mission, reported during 90 days inside mission control, in Tucson, alongside 130 leading scientists and engineers. Publishers Weekly calls the book a “slightly offbeat firsthand account of scientific determination and stubborn intellect” that “delivers a fascinating journey of discovery peppered with humor.”

The store is part marketing ploy, to be sure (Mr. Kessler is a creative director at an advertising agency), but also part meditation on the meaning of the book in an age of e-readers and a bankrupt Borders.

“This makes books feel like an art installation,” he said. “We should care about them.”