TV Ad Campaign for Comic Books?

When's the last time that's happened? Awhile.

From a piece on Newsarama...

Obviously, DC’s sweeping post-Flashpoint changes — 52 new #1s in September, including relaunches of long-running series like Action Comics and Detective Comics — is about reaching new readers. But that’s much, much easier said than done. Earlier this month at the Hero Complex Film Festival, DC co-publisher Jim Lee said the company is “going to go out there and really promote this on a national level,” and Bleeding Cool reported a couple of weeks back that DC is planning a national TV ad campaign to promote the massive relaunch.

Now it looks like DC themselves are talking in a little more specifics about TV ads, according to Steve Anderson, owner of Third Eye Comics in Maryland. Anderson was quoted in an Examiner.com article following a “DC Comics Roadshow” meeting with retailers, saying, “There’s going to be national campaigns designed to reach the public and make them aware of the DC. TV campaigns- I mean: I don’t know about you but I can’t remember the last time there was a TV Campaign for comics.”