Hemingway - the Hotel Chain?

Indeed.

From a small piece in the New York Daily News...



Hemingway’s estate recently announced that it intends to build a hotel brand based on the iconic author and his works. The chain, Hemingway Hotels and Resorts, cites his traveling and jet-setting lifestyle as the inspiration behind the concept, which hopes to infuse the surrounding landscape and character of the hotels’ locations into the physical architecture and layout of these lush resorts. 

The hospitality group’s website reads, rather ebulliently: “An artist needs inspiration to flourish, and so Hemingway was drawn to the world’s most beautiful locales: Paris, Spain, Venice, Key West, Havana, Idaho. Hemingway Hotels will also be found there, and in other beautiful places around the world, in cities and in nature, on beaches and in mountains. Only select hotels will be approved for this iconic brand. For each Hemingway Hotel must be true to its environment, unique architecturally, and committed to providing guests with active, passionate one-of-a-kind experiences that deeply enrich their lives.”