Magazines are in crisis. People aren't buying them much anymore.
From a story in the New York Times...
The problem is more existential than that: magazines, all kinds of them,
don’t work very well in the marketplace anymore.
Like newspapers, magazines have been in a steady slide, but now, like
newspapers, they seem to have reached the edge of the cliff. Last week,
the Audit Bureau of Circulations reported that newsstand circulation in
the first half of the year was down almost 10 percent. When 10 percent
of your retail buyers depart over the course of a year, something
fundamental is at work.
I talked to an executive at one of the big Manhattan publishers about
the recent collapse at the newsstand and he said, “When the airplane
suddenly drops 10,000 feet and it doesn’t crash, you still end up with
your heart in your stomach. Those are very, very bad numbers.”
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