Mental Floss has the details, here.
From the piece...
The commercial Christmas card as we know it originated in London in 1843. That winter, Sir Henry Cole, a civil servant who helped organize the Great Exhibition and develop the Victoria and Albert Museum, decided he was too busy to write individual Christmas greetings to his family, friends and business colleagues. He asked his friend, the painter John Callcott Horsley, to design a card with an image and brief greeting that he could mail instead.
Horsley designed a triptych, with the two side panels depicting good deeds (clothing the naked and feeding the hungry) and the center panel showing a family Christmas party. The inclusion of booze at this party got Cole and Horsley an earful from the British Temperance Movement. At the bottom of the center panel was the inscription “A Merry Christmas and a Happy New Year to You.”
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