SHE-HULK LIKE COMIC. SHE-HULK PREFER LONG-FORM FICTION.
From a piece in the Guardian...
Stand aside, Bridget Jones. Becky Bloomwood, your shopaholic tendencies in Sophie Kinsella's novels have no currency here. There's a new chick-lit heroine in town, and she goes by the name of She-Hulk.
Comics publisher Marvel is teaming up with Hyperion Books to target women readers, with two new novels out this summer both featuring "strong, smart heroines seeking happiness and love while battling cosmic evil": She-Hulk, the female cousin of the Incredible Hulk, and Rogue, one of the female mutants from X-Men. This is the first time the publisher has taken its female superheroes out of the world of comics and into the world of long-form fiction.
"Marvel has had tremendous success with recent hit movies, and we think it's a great time to explore what happens to superheroines when they are dropped into traditional women's novels," said Hyperion's editor-in-chief Elisabeth Dyssegaard.
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