Luckily, some good news. Just about everybody. According to Advertising Age magazine reading is doing just fine, thank you, even with all the other forms of entertainment and sources of information out there (such as this blog, for instance). A recent study found that every generation - from young Millennials (ages 13 to 24) to Gen X (25 to 41), Baby Boomers (42 to 60) to older Matures (61 to 75) - enjoy reading magazines. Three quarters of ALL consumers read magazines even though they can find the same information online.
So, readers, continue to thumb through Harvard Business Review and Skinned Knuckles, Ranger Rick and Saveur, Civil War Times and Giant Robot. I salute you.
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