In Newsweek the great and talented Chip Kidd reveals some of his favorite book jackets he's seen the past several years. Here's what he says about Twilight...
Forget that it sold 20 zillion copies. Can you imagine showing this to a room of marketers? "Where's the blood?" "Where are the sexy teens?" Someone took a leap of faith on this, presumably on the belief that story-telling sells. What a concept!
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