Perhaps too cute to have any impact, libraries are using literary ads on trucks to get some business.
From the story...
Benjamin Button’s Diaper Service?
Kafka’s Pest Control?
Dr. Jekyll and Mr. Hyde’s Pharmacy?
No, Dr. Jekyll and Mr. Hyde are not entering the CVS-Walgreens War.
Four literary themed trucks are part of a new ad campaign for the Johnson County Library. Officials hope the trucks will spark interest and bring even more readers to their doors.
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