Book Tour? More Like a Safari

In the Los Angeles Times, Carolyn Kellogg discusses that wild beast called the book tour.

From the story...

They didn't have much choice. As the business of publishing changes, book tours increasingly look like bad risks. "In 99.9% of cases," says Peter Miller, director of publicity at Bloomsbury USA, "you can't justify the costs through regular book sales."

Which is why when McSweeney's published Cotter's first novel, "Fever Chart," and La Ganga's prose poetry memoir, "Stoners and Self-Appointed Saints," came out with Red Hen Press, neither publisher was able to provide more than moral support.

La Ganga, 41, a cake decorator, and Cotter, 45, a rare book dealer, relied on many kindnesses: Relatives bought them new tires, and friends gave them Starbucks and McDonald's gift cards. They spent only one night in a motel, staying instead with family and friends and in the crash pads they found on couchsurfing.com. The benefits: shared meals, new connections and (mostly) friendly pets.

"I learned a lot doing the tour," says La Ganga, who cold-called bookstores to set up readings. Indeed, with no advance publicity and no connection to local literary communities, it was, at times, a steep learning curve. In Pittsburgh, the pair arrived at a Borders store to discover that the staff, unaware of their event, had turned people away. "I'm going to call it 'tuition,' " she continues, "the money we spent on it."