Wednesday, April 21, 2010
The iPad, the Kindle, and the Future of Books
The New Yorker has a great extensive story about the state of book publishing in this digital age.
From the piece...
In the weeks before, the book industry had been full of unaccustomed optimism; in some publishing circles, the device had been referred to as “the Jesus tablet.” The industry was desperate for a savior. Between 2002 and 2008, annual sales had grown just 1.6 per cent, and profit margins were shrinking. Like other struggling businesses, publishers had slashed expenditures, laying off editors and publicists and taking fewer chances on unknown writers.
The industry’s great hope was that the iPad would bring electronic books to the masses—and help make them profitable. E-books are booming. Although they account for only an estimated three to five per cent of the market, their sales increased a hundred and seventy-seven per cent in 2009, and it was projected that they would eventually account for between twenty-five and fifty per cent of all books sold. But publishers were concerned that lower prices would decimate their profits. Amazon had been buying many e-books from publishers for about thirteen dollars and selling them for $9.99, taking a loss on each book in order to gain market share and encourage sales of its electronic reading device, the Kindle. By the end of last year, Amazon accounted for an estimated eighty per cent of all electronic-book sales, and $9.99 seemed to be established as the price of an e-book. Publishers were panicked. David Young, the chairman and C.E.O. of Hachette Book Group USA, said, “The big concern—and it’s a massive concern—is the $9.99 pricing point. If it’s allowed to take hold in the consumer’s mind that a book is worth ten bucks, to my mind it’s game over for this business.”
At the Yerba Buena Center, it took a while for Jobs to mention books, and when he did he said that “Amazon has done a great job” with its Kindle. “We’re going to stand on their shoulders and go a little bit farther.” It would probably have been more accurate to say that Jobs planned to stand on Amazon’s neck and press down hard, with publishers applauding.
On a somewhat related note, the American Scholar has a piece entitled Reading in a Digital Age. The piece is about why the novel and the Internet are opposites, and why the latter both undermines the former and makes it more necessary.
From that story...
Maybe it was the idea of angels that did it—the insertion of the timeless perspective into this moment of modern-day Berlin. I don’t know, but in a flash I felt myself looking back in time from a distant and disengaged vantage. I was seeing it all as through the eyes of the future, and what I felt, before I could check myself, was a bemused pity: the gaze of a now on a then that does not yet know it is a then, which is unselfconsciously fulfilling itself.
SUDDENLY IT’S IMPOSSIBLE TO IMAGINE a world in which many interactions formerly dependent on print on paper happen screen to screen. It’s no stretch, no exercise in futurism. You can pretty much extrapolate from the habits and behaviors of kids in their teens and 20s, who navigate their lives with little or no recourse to paper. In class they sit with their laptops open on the table in front of them. I pretend they are taking course-related notes, but would not be surprised to find out they are writing to friends, working on papers for other courses, or just trolling their favorite sites while they listen. Whenever there is a question about anything—a date, a publication, the meaning of a word—they give me the answer before I’ve finished my sentence. From where they stand, Wenders’s library users already have a sepia coloration. I know that I present book information to them with a slight defensiveness; I wrap my pronouncements in a preemptive irony. I could not bear to be earnest about the things that matter to me and find them received with that tolerant bemusement I spoke of, that leeway we extend to the beliefs and passions of our elders.
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