Tuesday, April 27, 2010

Why Men Don't Read


The Huffington Post discusses how publishing is alienating half the population.

From the piece...

Why do I bring this up? Because if you've worked in publishing, you've heard the tired old maxim: Men Don't Read. Try to acquire or sell a book aimed predominantly at men, and odds are you'll be told Men Don't Read. This story is not an isolated incident, but merely a microcosm of a huge problem within the industry. If you keep telling yourself something, regardless of its validity, eventually you'll begin to believe it. So because publishers rarely publish for men and don't market towards men, somehow that equates to our entire gender having given up on the reading books. THIS MUST END.

In my opinion, this empty mantra of 'Men Don't Read' has begotten a vicious cycle. I was hesitant to write this article, mainly because in no way do I want to be perceived as diminishing the talents of many, many brilliant women in publishing, nor do I believe that there is a true 'gender bias'. A bias insinuates some sort of malice, a purposeful exclusion of a segment of society for selfish reasons. Those kind of insinuations are not the aim of this piece, nor are they my opinions in any way. This is a critique of the system, not those who work within it.

This NPR piece three years ago came to the conclusion that women read more fiction than men by a 4-1 margin. Articles like this madden me because I think they miss the big picture, or perhaps are even ignoring it purposefully. It's like discussing global warming, while completely ignoring the fact that hey, maybe we have something to do with it.

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