Thursday, April 01, 2010

The Return of the Babysitters Club


They're back. The young adult series is being relaunched. Is that a good thing for fans of the old series? Oh, my. There's some readers up in arms. Learn more at the Daily Beast.

From the story...

In its prime, The Baby-Sitters Club was a moneymaking machine that saw droves of tweens happily spend their allowance on a new paperback each month. Spin-offs took form in a television show, a movie, an additional series for younger girls, and must-have paraphernalia that had nothing to do with baby-sitting. With the dearth of relatable, realistic, female character-driven Young Adult novels available on bookshelves, Scholastic is hoping to fill a void in kid-lit and mimic the success it enjoyed just 10 years ago.

But how should Scholastic handle their readers who have long since grown up?

The publisher faces the same balancing act as its competitors did when they brought back Nancy Drew (Simon & Schuster) and Star Wars (Random House). Yes, it must cultivate a new readership, but Scholastic cannot exactly ignore the original readers who transformed what was supposed to be a finite number of character-based stories into a 213-book bestselling series.

Based on interviews and conversations, older fans are thrilled with the revival but somewhat disappointed in the decision to revamp and repackage the books.

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