The Wall Street Journal discusses self-promotion.
From the piece...
"Some author—I don't remember who—had a drawing for iPads, and I was thinking 'that's someone with more money than me,'" said Ms. Waldman, acknowledging that, in fact, her publisher, Doubleday, had donated the iPods she used in her reader raffle.
"I find the process of self-promotion excruciating," said Ms. Waldman, who, frankly, seems approximately as shy as a Kardashian. "I'm sure there are plenty of people who think 'she's so tacky.' And I say: 'I have four children to feed. I wish I had the luxury of not being tacky.'"
Excruciating it may be. Nonetheless, authors are becoming more and more involved in the nitty-gritty of moving the merch. "It's no longer a top-down media culture," said Paul Bogaards, a spokesman for the Knopf Doubleday Publishing Group. "There is still value and import in having authors appear in traditional media venues like the 'Today' show or The Wall Street Journal," he continued. "But what's changed is that they no longer need the intermediary to reach the reader."
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