Monday, December 12, 2011
Cheap Classics Boom
People are buying the classics in droves these days. It helps that they're cheap.
From a piece in the Guardian...
As the winds of recession sweep across the UK, a story of the decadent rich in New York has beaten the gloom, with a £1.99 edition of The Great Gatsby selling 232% more than last year.
Elsewhere, publishers are feeling the squeeze, with spending on printed novels down 10%, or £35m, on 2010. But sales in cheap classics are booming, with Wordsworth Editions, which publishes around 200 works of classic fiction for £1.99 apiece, up 10.9% so far this year, with its fiction in particular surging by 18%.
"I think the big reason has to be recessionary," said Philip Stone, charts editor of the Bookseller. "Publishers of more expensive classics such as Penguin, Oxford University Press and Oneworld haven't enjoyed that kind of growth from their classics this year."
Stone pointed to the £1.99 Wordsworth edition of The Great Gatsby, up by 232% year-on-year to 11,550 copies sold, and to the £1.99 Wordsworth edition of Jane Eyre, up by 59.5% year-on-year. Penguin's £7.99 edition of the F Scott Fitzgerald classic saw sales growth of 15.4% to 3,328 copies in comparison, according to book sales monitor Nielsen BookScan.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment