Tuesday, January 24, 2012

Amazon.com - The Predator


Publishers and booksellers discuss Amazon.com's foray into book publishing on NPR.

From the piece...

Publishers have a problem when it comes to discussing Amazon: They may fear its power, but they are also dependent on it, because like it or not, Amazon sells a lot of books. But lately, the grumbling about Amazon has been growing louder, with some in the book industry openly describing Amazon's tactics as "predatory."

Publishers have long complained about Amazon's pricing policies; it sold e-books at cut-rate prices in order to win customers for the Kindle. Now, explains Joe Wikert, general manager and publisher at O'Reilly Media, Amazon is undercutting competitors by selling e-readers, like the new Kindle Fire, at a loss.

"The word 'predator' is pretty strong, and I don't use it loosely," he says, "but ... I could have sworn we had laws against predatory pricing. I just don't understand why that's not an issue — because that's got to be hurting other device makers out there in trying to capture this market."

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