There's a short piece in New York Magazine about titled movie posters.
From the piece...
Key art, of course, moves in cycles. Witness the “distressed type” fad of a few years ago, which has given rise to the current obsession with Futura font. The idea behind the tilting trend is that it forces our brains to engage with the poster's image and mentally correct it: Just as we can't help ourselves from adjusting a picture frame that's hanging askew, you've mentally engaged with and corrected the poster before you even realized you've been paying attention to it.
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