Sunday, April 08, 2012

Who is Reading and What Are They Reading It On?

Fewer people are reading - but at least they're reading more, and in more formats than ever.

From a story in the Huffington Post...

The report showed that as of February 2012, 21% of Americans had read an e-book, and that owners of e-readers read an average of eight books a year more than people without the devices (24 vs 16).

The surveys of 2,986 respondents, carried out in English and Spanish at the end of 2011 and the beginning of 2012, also showed that the average (calculated by mean) American reads 17 books a year.

However, 19% of respondents aged 16 and over said that they hadn't read a single book in any format, over the previous 12 months - the highest since such surveys on American reading habits began in 1978. If this figure is accurate, that means more than 50 million Americans don't read books at all.

No comments: