Monday, July 02, 2012

To Lure Teens, Classics Get Bold New Looks

Will teenagers reading "Twilight" read "Emma" if the cover looks cool? Book publishers hope so.

From a piece in the New York Times...

The covers are intended to tap into the soaring popularity of the young-adult genre, the most robustly growing category in publishing. In the last decade, publishers have poured energy and resources into books for teenagers, releasing more titles each year. Bookstores have followed suit, creating and expanding special sections devoted to them.
After the “Twilight” books by Stephenie Meyer became a sensation, paranormal romances boomed. In the last several years, the “Hunger Games” trilogy has inspired dozens of dystopian novels.
Some of the redesigned jackets are clearly inspired by the “Twilight” series. HarperCollins released a cover for “Wuthering Heights” with a stark black background, a close-up of a red rose and an inscription that reads, “Bella & Edward’s favorite book.” (Critics sneered that it was a “Twilight” rip-off.)

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