Will teenagers reading "Twilight" read "Emma" if the cover looks cool? Book publishers hope so.
From a piece in the New York Times...
The covers are intended to tap into the soaring popularity of the
young-adult genre, the most robustly growing category in publishing. In
the last decade, publishers have poured energy and resources into books
for teenagers, releasing more titles each year. Bookstores have followed
suit, creating and expanding special sections devoted to them.
After the “Twilight” books by Stephenie Meyer became a sensation,
paranormal romances boomed. In the last several years, the “Hunger
Games” trilogy has inspired dozens of dystopian novels.
Some of the redesigned jackets are clearly inspired by the “Twilight”
series. HarperCollins released a cover for “Wuthering Heights” with a
stark black background, a close-up of a red rose and an inscription that
reads, “Bella & Edward’s favorite book.” (Critics sneered that it
was a “Twilight” rip-off.)
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