Friday, January 25, 2013
Brazillian Literature's Plans to Go Global
This, according to Language Magazine.
From the story...
The Brazilian government is anteing up over US$35 million to fund a program over the next eight years that aims to inject Brazilian literature into international markets by funding translations into other languages, grants to publishers outside of Brazil to promote Brazilian publications in translation and in other Lusophone countries, and travel grants to send Brazilian authors on world publicity tours. Meanwhile, Brazilian publishers, authors and translators are preparing for the 2013 Frankfurt Book Fair, where Brazil will be the Guest of Honor. International companies are also looking to Brazil as an untapped digital publishing market.
Last month’s announcement that e-commerce leviathan, Amazon, closed deals with some of Brazil’s largest publishers, including Globo, Objetivo, and most recently Companhia das Letras is more evidence that Brazil’s culture industry is bleeding into the rest of the world. With the new Brazilian Kindle Store, readers everywhere have access Brazilian literature in a digital format.