The Greatest Story Ever Sold

Reason.com discusses how Bible publishers went forth and multiplied.

From the piece...

THE GREEN BIBLE misses an opportunity to extol Noah’s embrace of mass transit over less environmentally friendly modes of disaster evacuation, but it does highlight the parts of the Good Book “that speak to God’s care for creation” in a verdant shade of soy-based ink. In Bible Illuminated: The Book, the Holy Scriptures are paired with glossy photographs of Angelina Jolie, Al Gore, and Bono, among others, and supplemented with a section inspired by the United Nations Millennium Development Goals project, titled “Eight Ways to Change the World.”

Naturally, such efforts to present the Bible in progressive contexts have not gone unnoticed by more right-leaning believers. Claiming that “liberal bias has become the single biggest distortion in modern Bible translations,” Andrew Schlafly, the fourth begotten son of Phyllis, launched the Conservative Bible Project in August 2009. An online collaborative effort, the project aims to produce “a fully conservative translation of the Bible” that will avoid gender-inclusive language, favor conciseness over “liberal wordiness,” use “conservative” terms like volunteer rather than comrade, and render “the numerous economic parables with their full free-market meaning.” Whatever concise, narrowly gendered language Schlafly and his comrades, er, volunteers conjure to illuminate the free-market meaning of, say, the Parable of the Vineyard Consultants (Matthew 20:1–15), they’ll be hard-pressed to match the pedagogic power of the story of the Bible publishing industry itself.