Monday, December 06, 2010

Jane Austen 2.0


The English novelist best known for Pride and Prejudice and Sense and Sensibility has been dead since 1817, yet she is drawing a cultish pack of young people known as "Janeites" with the help of the Internet.

From a piece in the Wall Street Journal...

Ben Kemper, 19, plans to wear a frock coat with cuffs to the annual Jane Austen birthday tea in Boise, Idaho, on Saturday.

The outfit will be "the whole shebang," says Mr. Kemper, who hopes to scare up some yard work so he can pay for the new threads. He says his costume may include riding boots, a cane, gloves and a buttoned vest.

Mr. Kemper is among an unlikely set of fans of the long-dead Ms. Austen—young people. The English novelist best known for "Pride and Prejudice" and "Sense and Sensibility" has been dead since 1817, yet she is drawing a cultish pack of young people, especially young women, known as "Janeites" who are dedicated to celebrating all things Austen.

The appeal? Ms. Austen's tales of courtship and manners resonate with dating-obsessed and social-media-savvy 21st-century youths, says Nili Olay, regional coordinator for the New York Metro chapter of the Jane Austen Society of North America, or JASNA.

Other renowned English authors aren't so posthumously popular—at least among the Web set. Ms. Austen counts roughly 89,000 fans on Facebook, compared with 45,000 for Charles Dickens, and just 9,000 for the Brontë sisters.

1 comment:

Vic said...

Thanks for the link. I am amazed at the number of ways that Jane Austen's name, image, and books have been used on the web in this past decade.