Wired has a piece about ex-Apple Engineers, and Al Gore, working on Push Pop Press, the next thing in books.
From the article...
Developed by former Apple employees Mike Matas and Kimon Tsinteris, Push Pop Press will be a publishing platform for authors, publishers and artists to turn their books into interactive iPad or iPhone apps — no programming skills required.
“The app is the richest form of storytelling,” Matas said. “[Push Pop Press] opens doors to telling a story with more photos, more videos and interactions.”
Push Pop Press is pushing into a widening niche within the print industry, which is scrambling to produce digital versions of books, magazines and newspapers in hopes of reversing declining revenues.
The platform comes as a slew of competitiors seek to upend the book publishing business, a shift that once seemed improbable but now inevitable, thanks to the success of new devices such as the iPad, Kindle and Nook.
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