Indeed!
From an article in the Guardian...
Featuring both the good (strawberry, pizza, hot dogs, churros) and the bad (garbage, sewer steam, horse manure) smells which sum up the city, New York, PHEW York was dreamed up by hotel concierge Amber Jones. "I work in Times Square and one day while I was walking to the train I got a delicious whiff of pizza. As I was was looking in the window at the pizza, deciding if I should buy a slice, I didn't realise I was steeping in horse manure," said Jones. "I went to the corner to make sure I didn't get any on my shoe and was engulfed by shish kebab smoke from a food cart. It's then I thought 'there should be a scratch-n-sniff guide of New York'. Wha-la! The idea was born."
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