With the economic climate as it is, it's not easy.
From a piece in Publisher's Weekly...
Struggling,” challenging,” “difficult”—these are the words used to characterize the current state of Christian retailing. It’s a story that has unfolded over the past 10 to 15 years, mirroring what general-interest indies experienced earlier—hundreds of stores closing and a shrinking cohort of booksellers.
The downward spiral began when, in the early 1990s, the new chain bookstores began to carry Christian books in significant numbers. While once Christian bookstores were the only places these books could be found, suddenly sales were siphoned off as Borders, Barnes & Noble, and Books-A-Million began to stock bestsellers like the Left Behind series and Rick Warren’s The Purpose-Driven Life, as well as popular genres like prairie romances. Wal-Mart, Costco, and Sam’s Club also got into the act, selling top titles at prices Christian specialty stores couldn’t match. It was great news for publishers, but a death knell for many stores.
Another body blow was the loss of the music segment of their business to digital downloads. Music once brought in a significant percentage of the revenue at the average Christian store, with some having up to 50% of their inventory in music. When those sales went away, so did many stores.
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