Friday, May 04, 2012
The Bathrobe Era
What does the death of print newspapers mean for writers?
From a piece in the Millions...
But as troubling as the death of print journalism may be for our collective civic and political lives, it may have an even more lasting impact on our literary culture. For more than a century, newspaper jobs provided vital early paychecks, and even more vital training grounds, for generations of American writers as different as Walt Whitman, Ernest Hemingway, Joyce Maynard, Hunter S. Thompson, and Tony Earley. Just as importantly, reporting jobs taught nonfiction writers from Rachel Carson to Michael Pollan how to ferret out hidden information and present it to readers in a compelling narrative.
Now, though, the infrastructure that helped finance all those literary apprenticeships is fast slipping away. The vacuum left behind by dying print publications has been largely filled by blogs, a few of them, like the Huffington Post and the Daily Beast, connected to huge corporations, many others written by bathrobe-clad auteurs like yours truly. This is great for readers who need only fire up their laptop – or increasingly, their tablet or smartphone – and have instant access to nearly all the information produced in the known world, for free.
But the system’s very efficiency is also its Achilles’ heel. When I worked in newspapers, a good part of my paycheck came from sales of classified ads. That’s all gone now, thanks to Craigslist and eBay. We also were a delivery system for circulars from grocery stores and real estate firms advertising their best deals. Buh-bye. Display ads still exist online, but advertisers are increasingly directing their ad dollars to Google and Facebook, which do a much better job of matching ads to their users’ needs. Add to this the longer-term trend of locally owned grocery stores, restaurants, and clothing shops being replaced by national chains, which draw more business from nationwide TV ad campaigns, and the economic model that supported independent reporting for more than a hundred years has vanished.
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