The Los Angeles Times breaks it down for writers, here.
From the list...
2. Share your process. Twitter is a place where fans get a deeper connection to artists, performers, scholars ... and authors. Your readers are interested in your process. Tweet a bit about how your work. Invite your followers to a local book signing.
3. Engage with your readers. Twitter is also a place where your fans can directly engage with you, however much you want (it doesn’t have to take up a lot of your time). You can see messages from other users in the “Connect” tab on your Twitter homepage. Is there a question in there for you? Answer it.
And don't forget to follow me, here.
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