Poets and Writers offers some suggestions, here. (Have you seen my Tumblr blog yet? It's right here)
From said list...
Choose your content carefully. You can post text, photos, audio, video, and more. “Before hitting that Create Post button, ask yourself, ‘If this post popped up in my dash, would I care about it enough to share the link with a friend on Gchat?’” says Cole Stryker, author of Epic Win for Anonymous: How 4Chan’s Army Conquered the Web (Overlook, 2011). “Imagine every post you write will be seen by a powerful editor who could make your career.”
Show your personality. “Tumblr is all about personality,” says Maris Kreizman, creator of the wildly popular Slaughterhouse 90210 Tumblr, which combines pop-culture images with excerpts from books. “Use your Tumblr to share your voice, your particular point of view, with the larger Tumblr lit community. Straight-up self-promotion should be kept to a minimum, unless it somehow involves pugs.” (I must admit that I do post a lot of pictures of little dogs.)
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