Books That Smell Like Farts

Autumn Publishing is to inject fun into the reading experience with books that smell of bubblegum, berry flavours – and farts.

From a story in the Guardian...

Autumn is launching a "scent-sational" new division, it said this morning, which will be called Smellessence. This new imprint will bring out a range of scented books based on its acquisition of rights in "ground-breaking new technology based on micro-encapsulation and touch activation". I remember a number of scratch-and-sniff books from the 1980s (I rather liked them), but this technology, I'm told, is new: the smells have shelf lives of up to three years, and it hasn't been used in books before.

"This advanced technology and the smells it creates are so real they take children's reading to a magical new level. We wanted to inject some fun into the reading experience and this is a powerful way to do just that," says Autumn managing director Perminder Mann in the announcement.