Wednesday, March 14, 2012

No More Encyclopedia Britannica in Print?


Nope. After 244 years, nope.

From a story in the Guardian...

The Encyclopedia Britannica has announced that after 244 years, dozens of editions and more than 7m sets sold, no new editions will be put to paper. The 32 volumes of the 2010 installment, it turns out, were the last. Future editions will live exclusively online.

For some readers the news will provoke malaise at the wayward course of this misguided age. Others will wonder, in the era of Wikipedia, what took the dinosaur so long to die. Neither view quite captures the company or the crossroads.

Jorge Cauz, president of Encyclopedia Britannica, Inc, suggested that the encyclopedia was already something of a relic within the company itself, which has long since moved its main business away from its trademark publication and into online educational tools.

"The company has changed from a reference provider to an instructional solutions provider," Cauz said. He projects that only 15% of the company's revenue this year will come from its namesake publication, mostly through subscriptions and app purchases.

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