Wednesday, June 23, 2010
The Tyranny of the New
Is the future of books old books? LA Weekly discusses it.
From the piece...
It's not astonishing that Clegg's memoir is mediocre. What's astonishing is the sheer amount of energy, time and money that has been spent to push it into our hands. Why this book? What does it have to recommend itself? Only this: It is New while all the other, better books are Old.
We are sold books the same way we are sold cell phones, as if the latest models deserve the most attention. Each year, publishing houses churn out hundreds of thousands of new titles, including 35,000 works of fiction. The publicity machine goes to work, eager to fashion the rare success. Magazines and newspapers — the ones that still have book sections — chime in with opinions on which new books are worthwhile and why. Newspapers print their "summer reading" lists. The big-box bookstores pile their display tables with glossy stacks of fresh arrivals — for a fee, naturally. A relentless progression of the latest, freshest, greatest. Read this book! But all the middlemen along the way — the publishers, publicists, critics and book sellers — know the truth: The book they are hyping probably is not the book you ought to read, not even the book you would most enjoy reading. That book lies hidden in the back of the bookstore, or perhaps not even there. It is 10-, 20-, 35-years-old. However good it is, no one talks about it anymore. You might not have heard its title or its author's name.
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