This, according to NPR.
From the piece...
Libraries are green and local.
This is where there's a lot of potential appeal for the same people who like organic produce and reusable grocery bags. You can pretty easily position a library as environmentally friendly (your accumulation of books and magazines you are not reading is fewer trees for the rest of us, you know), not to mention economical (obvious) and part of your local culture. This is the part of the potential appeal that's anti-chain-store, anti-sprawl, anti-anonymity, and so forth.
Libraries will give you things for free.
Hi, have you noticed how much hardcover books cost? Not a Netflix person? They will hand you things for free. That's not an especially hard concept to sell.
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