Sunday, July 11, 2010

The Most Widely Read Magazine in the World


It's the Watchtower, put out by the Jehovah's Witnesses.

From a piece about the magazine empire in the New York Review of Magazines...

The day begins at the small, red-brick Kingdom Hall on Glendale’s Myrtle Avenue, where about 40 Witnesses gather in couples and families. Some thank Jehovah for the blessed day, others thank him for the coffee that got them here by 9 a.m. A few quick hellos in the Hall — a trapezoidal room with churchlike rows of chairs, a churchlike stage but no churchlike iconography — and the Witnesses head downstairs to arm themselves.

Their ammunition is The Watchtower and its companion magazine Awake!, each sitting in piles on a bench in the beige basement-level hallway. At first glance there’s not much difference between the two — both are flimsy, pamphlet-like 31-page monthlies, each colorfully adorned with photos of smiling faces and illustrations of Biblical happenings. But while Awake! is an attempt at a general interest magazine — travel and science stories, with a Witness twist — The Watchtower is strictly Biblical, its contents a doctrinal guide to Witness beliefs. March’s cover boy — a bearded scribe writing at a desk awash with golden light — sits over the cover line: “The Bible, Is It Really God’s Inspired Word?” Inside, a table of contents provides the answer. Page 4: “The Bible Really Is God’s Inspired Word.” Page 8: “Why You Can Trust the Biblical Gospels.”

Frank takes six copies of the English-language Watchtower, while others select from of piles of Romanian, Italian and Polish editions. Every month, nearly 40 million copies of The Watchtower are printed in more than 180 languages and sent to 236 countries. There are no subscriptions and you won’t find it on newsstands, but it’s still hard to miss. Thanks to the efforts of Witnesses like the Tavolaccis, The Watchtower is the most widely distributed magazine in the world, with a circulation of more than 25 million. Last year, the world’s 7.3 million-strong Jehovah’s Witnesses spent 1.5 billion hours knocking on doors and “street Witnessing” — stopping folks in parks and on streets — to preach the “good news” with a copy of The Watchtower. Its closest competitors are AARP The Magazine (circulation 24.3 million) and Better Homes and Gardens (7.6 million). It doesn’t hurt that The Watchtower has been free since 1990, with the option of a small donation.

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