Tuesday, April 26, 2011

Seattle's Iconic Elliott Bay Book Company Making a Comeback

There was a hue and a cry about Elliott Bay Book Company moving from Seattle's Pioneer Square to the Capitol Hill neighborhood. Turns out it was a good bet.

From a piece in the Puget Sound Business Journal...

Relocating his iconic bookstore to Seattle’s Capitol Hill saved the business, but Elliott Bay Book Co. owner Peter Aaron is keeping a keen eye on where the retail publishing industry is headed.

Aaron said monthly sales in the new location at 1521 10th Ave. are up 15 percent to 20 percent from the store’s former Pioneer Square location, where it had a 36-year run. The recession and a difficult retailing environment had the Pioneer Square store near death.

“It was either close the business or move to a better location,” Aaron said about the new Capitol Hill site.

Elliott Bay Book benefited from moving to a neighborhood with more residents and a stronger mix of stores and restaurants. Seattle University and Seattle Central Community College are nearby. All contributed to increased foot traffic, on which the store is capitalizing.

Of the new location, Aaron said: “It just feels safe and lively... It’s been gratifying.”

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