Thursday, June 30, 2011

The HIgh School Yearbook Going the Way of the Dodo?


No, say it isn't so. Say your best friend won't be able to write "Have a great summer! Don't ever change!"

From an article in CNN Money...

As graduation day arrives, students will say goodbye to their classmates and teachers. And many are departing without a traditional yearbook to preserve those memories.

State budget cuts and the weak economy are causing elementary schools, middle schools, high schools and colleges across the country to either do away with yearbooks or look for more cost-effective publishing options.

Research firm IBISWorld estimates that the traditional yearbook publishing industry has seen sales to schools decline by 4.7% a year over the past few years.

The decline has come as both public and private schools struggling with insufficient funding put their limited resources toward areas like staffing instead publishing yearbooks -- many of which go unsold, especially in recent years as disposable incomes have suffered.

"Our country is handing out pink slips to teachers right and left, and if it comes down to teachers versus yearbooks, yearbooks are going to lose," said Marc Strohlein, principal at consulting firm Agile Business Logic.

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