What Hip Preschoolers Read

It's McSweeney's. They have a new imprint, McMullens.

From a story in the New York Times...

This month marks the debut of McMullens, a children’s book imprint from Mr. Eggers’s publishing house, McSweeney’s. The project really belongs to the McSweeney’s art director and editor, Brian McMullen, who has two sons under 4. Like many new parents, he found that the experience of having children made him want to write about it — or at least edit other people’s writing about it.

“We’re doing this today — and not in 2007 or 2014, say — because now just feels like the right time,” Mr. McMullen explained in an e-mail. “Our tiny staff is growing older, gaining weight (I speak for myself), and babies have begun to show up.”

In keeping with the small-press emphasis on detail and design of McSweeney’s, the first set of books has Maker-like dust jackets that fold out into double-sided posters, “the cherry on the top,” Mr. McMullen described them, adding, “Anything that gets a child excited to sit down and read a book is a good thing.”