A charming list, care of Open Salon.
From said list...
8. If you put free books outside, someone will walk in every week and ask if they're really free, no matter how many signs you put out . Someone else will walk in and ask if everything in the store is free.
9. No one buys self help books in a store where there's a high likelihood of personal interaction when paying. Don't waste the shelf space, put them in the free baskets.
10. This is also true of sex manuals. The only ones who show an interest in these in a small store are the gum chewing kids, who will find them no matter how well you hide them.
11. Under no circumstances should you put the sex manuals in the free baskets. Parents will show up.
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