Sunday, February 05, 2012

Amazon.com - The Brick and Mortar Store?


Perhaps.

From a piece on Launch...

Let's assume the rumor of Amazon launching big, Costco-like stores is true. What would it be like for folks in Oakland, Los Angeles or New Jersey to drive to a huge mall complex, past Target and Walmart and into an Amazon store?

The first scenario: the store could just be a showroom with display units of appliances and "geniuses" running around showing you the top 25 vacuums in action. Or the top 10 juicers actually making juice.

It could be Consumer Reports meets the Apple Store on crack!

There wouldn't have to be any inventory, you would simply play with the stuff, talk to a professional and swipe your Amazon Prime credit card (or Amazon phone) and have it at your house in the next 24 to 48 hours.

Remember, Amazon has been experimenting with same-day delivery in some markets with some items. And no inventory might solve its sales-tax problems.

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