As Your Name - Get Rejected. Change Your Name - Get Published!

A dozen plus rejections later a woman uses a pen name and sells the novel just a couple days later.

From an article in the New York Times...

A cascade of painful rejections began. Ms. O’Brien’s longtime editor at Simon & Schuster passed on it, saying that her previous novel, “Harriet and Isabella,” hadn’t sold well enough.

One by one, 12 more publishing houses saw the novel. They all said no.

Just when Ms. O’Brien began to fear that “The Dressmaker” would be relegated to a bottom desk drawer like so many rejected novels, Ms. Newberg came up with a different proposal: Try to sell it under a pen name.

Written by Kate Alcott, the pseudonym Ms. O’Brien dreamed up, it sold in three days.

Ms. O’Brien and Ms. Newberg had cannily circumvented what many authors see as a modern publishing scourge — Nielsen BookScan, the subscription service that tracks book sales and is at the fingertips of every agent, editor and publisher — with a centuries-old trick, the nom de plume. It has been employed by writers from Samuel Clemens (Mark Twain) to Mary Ann Evans (George Eliot) to Stephen King (Richard Bachman).