Wednesday, April 03, 2013

10 Things to Know about Kickstarting a Book

The list, care of the Huffington Post.

From the piece...

Be a Good Kickstarter Citizen

A good rule for life on the internet (and life in general) is to spend 80% of your time giving, 10% asking, and the last 10% saying thank you. Get involved in the Kickstarter publishing community and back some cool projects well before your own campaign launches. Direct your followers to projects you like and support (we do this on social media and in semi-regular “Bookish Kickstarters You Should Back” posts at Book Riot). 

Pay attention to what works, and learn from others’ successes and mistakes. You’re more likely to get positive responses to your requests for support when you’ve established yourself as someone who is willing to support others’ projects too. Also, there’s just a ton of really interesting stuff being done with publishing Kickstarters, and you don’t want to miss out.

Get Proof of Concept
Prose is a relatively tough sell on Kickstarter, as it is difficult to render, sketch, or otherwise prototype. (Unsurprisingly, illustrated books and designed objects tend to do much better). And fiction is even more difficult than non-fiction. For fiction, a sample is tough to beat, and for non-fiction a clear outline of what you are doing, how you are going to do it, and why a reader might care about helping you make it happen are crucial. Give your project description personality and passion; at the start of Kickstarter campaign that’s what’s going to get your momentum going. Readers have to like you and your project, and they have to trust that you are going to do a good job.

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