That's the question posed recently by USA Today.
From the piece...
"I know people think of independent bookstores as struggling underdogs," says Hermans, co-owner and manager of Oblong Books in this picturesque Hudson Valley town. "But if I was struggling, I wouldn't be expanding." She's about to break through a brick wall to enlarge her children's section "for my customers of the future."
By emphasizing service, her store's popularity as a community gathering spot and even a new — and somewhat counterintuitive — plan to help her customers order e-books, Hermans, 26, is betting that her small store will continue to buck prevailing winds in the book business.
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