The Bay Area's great publisher, run by Dave Eggers, is moving into children's books.
From a piece in the Bay Citizen...
The children's book spin-off, McSweeney's McMullens, will be doing 10 books in the coming year, starting with four released in May. Its namesake, McSweeney's editor and art director Brian McMullen, will be heading up editing, art direction and various "nitty-gritty" production responsibilities, but the whole staff will be involved, "as they are with every McSweeney's project."
And the name? "[McSweeney's founder] Dave Eggers proposed it," McMullen said in an e-mail. "I think he liked the sound of all those Ms and Cs together. I consulted my wife Katie and my two-year-old son Alton, and they said OK, so here we are."
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