Why? McSweeney's is launching a newspaper comics page for kids.
From a piece in Publishers Weekly...
In its ongoing effort to keep print journalism alive and breathing, McSweeney’s has launched ‘The Goods,’ a standalone newspaper comics and activities page it is hoping newspapers will carry. McSweeney’s is partnering with Tribune Media Services for the venture to make the page available to papers in the US and Canada. McSweeney’s will curate a new page each week, featuring a rotating cast of contributors, some of whose names will surely be familiar to McSweeney’s fans.
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